About amdevries

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So far amdevries has created 69 blog entries.

Demystifying hashtags

For those of you knowing that you should have jumped on the social media bandwagon long ago, but felt too intimidated to do so,  I suspect one of the main reasons for your trepidation was that strangely ubiquitous symbol “#”. What’s it for, anyway? Why use it at all? To […]

Bathroom Renovator: Full Suite Branding and Marketing

New business launch for talented and creative professionals here to create the bathroom of your dreams! And now they have consistent branding pieces to clarify that promise to their clients, which helped them to book projects several months out!

Farm Logo & Web Refresh + Marketing Materials

A family-run farm near St. Catharines, Ontario recognized the opportunity to stand out from the local scene of sustainable farming with a strong brand and updated website. Seasonal flyers and a stamp for their packaging help to round out the materials.

Custom Home Builders and Property Development Rebranding

An established, well-recognized brand was given a colour and treatment update.

The overall look was then applied to all printed materials, signage, and a comprehensive yet attractive site was created to showcase the company’s myriad of talents.

Specialty Food Packaging Design

Beautiful, eye-catching labels designed to POP off the grocery shelf
& One page Squarespace site

“Awesome design! – SUPER!! love the colors and it’s boldness! Thanks! Yeah! Beauty!” – Valerie Andrews

Yoga Studio Branding

Branding, Signage, Day Class Cards, Poster Design for Yoga Studio

“Thank you, I am so glad I have you!” – Michelle Meszaros

Multi-tasking Business Card

Business Card for a real multi-tasker – 4 different companies on one card!

“You were not only a delight to work with, but your warmth completely won over any apprehension I might have had. I was able to trust you fully during the process and with the finished product. I would […]

Interior Designer Visual Identity

Visual Identity Design, Business Card, Facebook Cover Page Customization, Invoice Header

“You’ve done an amazing job as usual! ;)” – Jen Walsh

People to follow

As a creative professional who also self-markets, I need to keep up on the latest and greatest in a variety of sectors in order to stay on top of the game. Continual learning and development is important to keep my skills honed as the market is ever-changing.

One of the way […]

All media is now optional

In the past, if you wanted to engage in some marketing, you’d take out a full page ad in the paper, or perhaps produce a television commercial, or maybe get a radio spot. Maybe you’d even do all 3, spending thousands of dollars along the way.

The great thing about that […]

Full Suite Branding for Personal Coach

A talented speaker, motivator, and coach, Louise Reid has finally decided to take the reins herself and run her own consulting company. She needed an upscale, elegant brand to match the company’s vision and target market. Branding, Stationery, Social Media pieces, Squarespace website: Done!

Furniture logo emblem insignia

Club Insignia for Jennings Furniture

Restaurant Menu and Promo Design

Created a series of promo materials (both for print and social media) to introduce a new supper menu; then revamped their menus to align with the new look. A super fun project!

5 things you can do to get you started on Twitter

Following on the heels of my first article in this column, I want to go straight into some practical tips that you can use in your business, like starting today.

Most people unfamiliar with Twitter shudder when I mention it. It’s a scary thing; the little tweet button that, once clicked, […]


Running your own business means learning as you go. To that end, I’ve read many books, on varied topics, from self-marketing to design inspiration to colour theory. Some of the most memorable books I’ve read have been written by women. I’ve selected three favourites below and I hope this might […]

The Connection Economy is changing how we do business

You may have looked around you and thought: how has so-and-so managed to get their business up and running so quickly? Why do they have customers lining up outside their doors? They don’t have a radio spot, they don’t have a two-page spread in the yellow pages, and I have […]

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Online resources are yours for the using

Back in 2005 in Ottawa when I launched my graphic design career, I started the usual way: building a portfolio piece by piece by getting work from friends or close colleagues. This makes perfect sense for a novice starting out: you don’t yet have a strong portfolio or network, and […]

Coffee Bean Profile Posters

Soon to be hanging at our local coffee place! Featuring the awesome coffee from Las Chicas del Cafe.

I was asked to come up with a way to honour both the coffee and the rich family history that accompanies each bean. I created six profiles for their most popular beans, creating […]

Owning your own business can be an eye-opener

I get to choose my hours! I don’t have to listen to anyone barking orders at me! I can do what I love, every single day! I can finally be appreciated for my talents and hard work! When you daydream about owning your business, I’ll bet these thoughts swim through […]

Food Bank Branding Refresh

The Kanata Food Cupboard was looking for a fresh, energetic new look that still had a nod to its roots and the large volunteer body who has donated countless hours for its cause. My work with Communicarium included a fresh brand, and a multitude of printed materials including advertisements, tradeshow […]

Smart Art Deco logo for new local Espresso Bar!

Bright, cheery e-commerce website for succulent terrariums and home decor




Vintage store identity

Created an identity for a funky vintage store, complete with optimized profile pics for various social media platforms.


Small Business Lawyer Branding Identity

Created an approachable, clean identity for a lawyer whose specialty includes dealing with small businesses. Website coming soon.