When growing your business from a one-person shop to having employees, you may find yourself with the need to define and create a workplace “culture”. Some business owners take to this responsibility very seriously; others would rather just make a really good product or service and hope the rest will [...]
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So far amdevries has created 121 blog entries.
Unless you've been shutting yourself in, both virtually and physically, you've probably sensed a change in the air. The murder of George Floyd sparked a widespread reaction in the States of which we are still seeing the effects. Whether people had just had enough, coupled with months of isolation, many [...]
With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.
Our local chamber of commerce was keen to respond to the needs of a growing population and an economy in flux. Wanting to acknowledge the region's roots in manufacturing but with a focus on the growth of small business and entrepreneurship, the previous branding wasn't well suited to the task.
Rooted in tradition and with a prominent downtown presence, Locke Insurance Brokers has been a fixture in St. Thomas for 90 years. As family members came in as new partners, the time had come to refresh the visual identity of the firm.
A longstanding commercial painting company in St. Thomas, Ontario was looking to invest in a thoughtful marketing approach in order to expand their business and find new clients that fit their business model.
Originally published in “This Month in Elgin Februrary 2020” This month's column goes back to a more traditional way to grow your business network. Joining your industry's association, while perhaps not having a direct relationship with how your business grows, can be incredibly beneficial to you in many indirect ways. [...]
Originally published in “This Month in Elgin July 2020” So it seems as if, at least for now, the threat of the pandemic sweeping Elgin County in a devastating way seems to have abated. We don't know if that means it's gone for good or that we should be bracing [...]
Originally published in “This Month in Elgin August 2020” Like most established companies, your business likely has a logo and brand personality with which your loyal clientele is very familiar and can easily recognize. Perhaps you already have a strong visual representation of your company that ties strongly with [...]
Originally published in “This Month in Elgin June 2020” The uncertainty of this period of time has changed all the rules of the marketing game. In ordinary circumstances you know how the game is played, and so you act accordingly. But now that there is no clear path forward, [...]
Originally published in “This Month in Elgin May 2020” A recent Facebook post began with the words “I heard that we are all in the same boat, but it’s not like that. We are in the same storm, but not in the same boat. Your ship could be shipwrecked [...]
I was asked by the Workforce Planning Board of Waterloo-Wellington-Dufferin to create marketing materials surrounding a problem felt by many similar regions: to educate youth that entry-level positions are a great stepping stone toward fulfilling career paths, even if that job doesn't directly use skills that will be ultimately required. [...]
Originally published in “This Month in Elgin April 2020” I'd like to start by saying: for those of you who put yourselves on the front lines daily, we are very thankful and the sacrifices and risks you are taking are not lost on the rest of us. And for those [...]
Originally published in “This Month in Elgin March 2020” If you have a product or service that can easily be sold on-line to an audience that extends beyond geographic boundaries, you should be absolutely taking full advantage of automated marketing tools. If words like “MailChimp”, “Kajabi” or “ConvertKit” gives you [...]