In fifteen+ years of operating my own business, I have learned SO MUCH in areas that I would never have anticipated having to know anything about. It would have been so helpful to have gone into this line of work with some insight, so that I could avoid making some [...]
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So far amdevries has created 99 blog entries.
In last month’s column, we discussed the best practices in composing a Google Ads (formerly Adwords). Now what? There are a few more steps in the process. If you don’t already have a Google Ads account you’ll need to set that up now. When you go to the first page [...]
You wouldn’t be alone in admitting you haven’t played the Google Adwords game yet. Although you are familiar with those sponsored ads that appear everywhere, from the right side of your search feed to the top of your Gmail inbox, it can be intimidating for a small business owner to [...]
You probably keep hearing about the “overnight” successes that some companies have found online. Like any story where’s there a free lunch, it turns out the truth is often much different than what you hear. In reality, gaining a strong online presence takes a fair amount of patience and only [...]
There are some sales processes which you can assume might just last forever. But now thanks to the internet, many of these “given” ways of doing business are being up-ended, possibly forever. One great example of this is mattress shopping. It’s an awful experience. You walk into a store, and [...]
When I started writing this column, my original idea was to present small, actionable ideas for the small business owner in St. Thomas and the surrounding community. The world is moving so quickly it can be hard to keep pace with technology and the apps and online conveniences that are [...]
A typical small business venture starts like this: Julie is a talented artist. She discovers she has a real love of working with metal and semi-precious stones and fashioning original ideas into jewellery. Her friends and family are so impressed with this talent that they ask her to make custom [...]
Have you made your new year business resolutions yet? If not, and you aren’t sure what that means for you, here’s a potential checklist that you can tackle during time you set aside for marketing efforts: Revisit your website SEO (search engine optimization). Does your website copy contain words that [...]
A few month’s back, a client of mine brought my attention to the online celebrity that is Maria Forleo: www.marieforleo.com Her mission is to help entrepreneurs on their online journey to success. She offers plenty of free content, as well as paid online training to help guide things like the [...]
Back in August 2016, Instagram was a very strong platform for businesses, but there was one trend that its owners noticed: given that the platform is so dependent on visuals, the pressure on users to only post perfect content was very high. This need for the absolutely perfect composition, lighting, [...]
Perhaps you are already using Facebook for your business and happily find you get a good deal of exposure and are able to increase brand awareness for your company fairly easily through posts, videos, and maybe even Facebook stories or live video. People walk into your store or visit your [...]
The Numbers Are In: Economies Grow When We Bet on Women Canadians are most active women entrepreneurs in the world Female Entrepreneurship Is on the Rise As Entrepreneurship Thrives, Women Are Starting More Innovative Businesses Than Men These are the headlines from the last year that came up when I [...]
These are serious considerations when choosing your brand colour palette. Your professional duty is to your brand and company growth, and so your company colours should be chosen not by your favourite niece, or your artistic grandson, but rather by careful study of colour psychology and how it relates to [...]
Folk-Rock Outdoor Farm Festival
Completely fresh design for the culinary and art guide for the county of Elgin.
Branding, Facebook Ad Design, Billboard Design, Website Although the school has not yet opened, it has a strong visual identity and ties to the natural environment where the learning will take place
Logo, Art Direction, Website A couple of really talented women approached me to brand their new indie yarn dying company, Leo & Roxy. With a strong, memorable logo in place, we went on to do a photoshoot which helped visually fill out their e-commerce website built on Squarespace. The logo is [...]
Beautiful, eye-catching labels designed to POP off the grocery shelf & One page Squarespace site "Awesome design! - SUPER!! love the colors and it's boldness! Thanks! Yeah! Beauty!" - Valerie Andrews, Harvest Pantry
Cattle farm branding + website focused on livestock sales and limited edition meat sales visit the website
Was asked by a favourite client of mine to conceptualize and execute a tradeshow display for a conference in June 2018. The overall display included 3 banners, a custom tablecloth, branded candies, a contest to give away some of her product, and coordinated sell sheets. We also encouraged attendee participation [...]