About amdevries

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So far amdevries has created 121 blog entries.

Vision versus Mission Statements, and how to create them

2021-05-12T15:21:01+00:00

When growing your business from a one-person shop to having employees, you may find yourself with the need to define and create a workplace “culture”. Some business owners take to this responsibility very seriously; others would rather just make a really good product or service and hope the rest will [...]

Vision versus Mission Statements, and how to create them2021-05-12T15:21:01+00:00

Amplifying Voices

2021-05-12T15:13:06+00:00

Unless you've been shutting yourself in, both virtually and physically, you've probably sensed a change in the air. The murder of George Floyd sparked a widespread reaction in the States of which we are still seeing the effects. Whether people had just had enough, coupled with months of isolation, many [...]

Amplifying Voices2021-05-12T15:13:06+00:00

St. Thomas Transit

2021-10-25T14:32:20+00:00

With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.

St. Thomas Transit2021-10-25T14:32:20+00:00

The value of associations

2020-08-23T13:37:41+00:00

Originally published in “This Month in Elgin Februrary 2020” This month's column goes back to a more traditional way to grow your business network. Joining your industry's association, while perhaps not having a direct relationship with how your business grows, can be incredibly beneficial to you in many indirect ways. [...]

The value of associations2020-08-23T13:37:41+00:00

When should you re-brand?

2020-12-16T15:47:20+00:00

Originally published in “This Month in Elgin August 2020” Like most established companies, your business likely has a logo and brand personality with which your loyal clientele is very familiar and can easily recognize. Perhaps you already have a strong visual representation of your company that ties strongly with [...]

When should you re-brand?2020-12-16T15:47:20+00:00

In the same storm, but not the same boat

2020-12-16T15:53:17+00:00

Originally published in “This Month in Elgin May 2020” A recent Facebook post began with the words “I heard that we are all in the same boat, but it’s not like that. We are in the same storm, but not in the same boat. Your ship could be shipwrecked [...]

In the same storm, but not the same boat2020-12-16T15:53:17+00:00

Youth Workforce Marketing Campaign

2020-11-19T22:01:54+00:00

I was asked by the Workforce Planning Board of Waterloo-Wellington-Dufferin to create marketing materials surrounding a problem felt by many similar regions: to educate youth that entry-level positions are a great stepping stone toward fulfilling career paths, even if that job doesn't directly use skills that will be ultimately required. [...]

Youth Workforce Marketing Campaign2020-11-19T22:01:54+00:00

Having software do the work for you

2020-08-23T13:40:04+00:00

Originally published in “This Month in Elgin March 2020” If you have a product or service that can easily be sold on-line to an audience that extends beyond geographic boundaries, you should be absolutely taking full advantage of automated marketing tools. If words like “MailChimp”, “Kajabi” or “ConvertKit” gives you [...]

Having software do the work for you2020-08-23T13:40:04+00:00

Starting small but staying consistent

2020-08-23T13:39:50+00:00

Originally published in “This Month in Elgin January 2020” Many people admit that the real key to success is small gains over long periods of time. Of course, that's not what it looks like when we consider the YouTube-famous, or Instagram influencers, but as we all know that kind of [...]

Starting small but staying consistent2020-08-23T13:39:50+00:00

Full Suite Branding for South Coast Advisory Solutions

2021-01-05T18:24:23+00:00

Senior Management Consultant Trish Fournier was looking for a complete set of materials to sell her integrated consulting services. Taking advantage of the regional pride in being on the shores of Lake Erie, we created a modern, striking aesthetic that carried well into both the print and digital realms.

Full Suite Branding for South Coast Advisory Solutions2021-01-05T18:24:23+00:00

Keys to a Successful Small Business

2019-08-21T11:58:43+00:00

In fifteen+ years of operating my own business, I have learned SO MUCH in areas that I would never have anticipated having to know anything about. It would have been so helpful to have gone into this line of work with some insight, so that I could avoid making some [...]

Keys to a Successful Small Business2019-08-21T11:58:43+00:00

Google Ads: A primer part two

2019-08-21T11:58:14+00:00

In last month’s column, we discussed the best practices in composing a Google Ads (formerly Adwords). Now what? There are a few more steps in the process. If you don’t already have a Google Ads account you’ll need to set that up now. When you go to the first page [...]

Google Ads: A primer part two2019-08-21T11:58:14+00:00

Google Adwords: A primer part one

2019-08-21T11:57:35+00:00

You wouldn’t be alone in admitting you haven’t played the Google Adwords game yet. Although you are familiar with those sponsored ads that appear everywhere, from the right side of your search feed to the top of your Gmail inbox, it can be intimidating for a small business owner to [...]

Google Adwords: A primer part one2019-08-21T11:57:35+00:00