amdevries

About amdevries

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So far amdevries has created 115 blog entries.

The value of associations

2020-08-23T13:37:41+00:00

Originally published in “This Month in Elgin Februrary 2020” This month's column goes back to a more traditional way to grow your business network. Joining your industry's association, while perhaps not having a direct relationship with how your business grows, can be incredibly beneficial to you in many indirect ways. [...]

The value of associations 2020-08-23T13:37:41+00:00

When should you re-brand?

2020-08-23T13:40:29+00:00

Originally published in “This Month in Elgin August 2020” Like most established companies, your business likely has a logo and brand personality with which your loyal clientele is very familiar and can easily recognize. Perhaps you already have a strong visual representation of your company that ties strongly with your [...]

When should you re-brand? 2020-08-23T13:40:29+00:00

Should I be marketing right now?

2020-08-23T13:40:23+00:00

Originally published in “This Month in Elgin June 2020” The uncertainty of this period of time has changed all the rules of the marketing game. In ordinary circumstances you know how the game is played, and so you act accordingly. But now that there is no clear path forward, do [...]

Should I be marketing right now? 2020-08-23T13:40:23+00:00

In the same storm, but not the same boat

2020-08-23T13:40:16+00:00

Originally published in “This Month in Elgin May 2020” A recent Facebook post began with the words “I heard that we are all in the same boat, but it’s not like that. We are in the same storm, but not in the same boat. Your ship could be shipwrecked and [...]

In the same storm, but not the same boat 2020-08-23T13:40:16+00:00

Youth Workforce Marketing Campaign

2020-04-08T15:38:20+00:00

I was asked by the Workforce Planning Board of Waterloo-Wellington-Dufferin to create marketing materials surrounding a problem felt by many similar regions: to educate youth that entry-level positions are a great stepping stone toward fulfilling career paths, even if that job doesn't directly use skills that will be ultimately required. [...]

Youth Workforce Marketing Campaign 2020-04-08T15:38:20+00:00

Having software do the work for you

2020-08-23T13:40:04+00:00

Originally published in “This Month in Elgin March 2020” If you have a product or service that can easily be sold on-line to an audience that extends beyond geographic boundaries, you should be absolutely taking full advantage of automated marketing tools. If words like “MailChimp”, “Kajabi” or “ConvertKit” gives you [...]

Having software do the work for you 2020-08-23T13:40:04+00:00

Starting small but staying consistent

2020-08-23T13:39:50+00:00

Originally published in “This Month in Elgin January 2020” Many people admit that the real key to success is small gains over long periods of time. Of course, that's not what it looks like when we consider the YouTube-famous, or Instagram influencers, but as we all know that kind of [...]

Starting small but staying consistent 2020-08-23T13:39:50+00:00

Keys to a Successful Small Business

2019-08-21T11:58:43+00:00

In fifteen+ years of operating my own business, I have learned SO MUCH in areas that I would never have anticipated having to know anything about. It would have been so helpful to have gone into this line of work with some insight, so that I could avoid making some [...]

Keys to a Successful Small Business 2019-08-21T11:58:43+00:00

Google Ads: A primer part two

2019-08-21T11:58:14+00:00

In last month’s column, we discussed the best practices in composing a Google Ads (formerly Adwords). Now what? There are a few more steps in the process. If you don’t already have a Google Ads account you’ll need to set that up now. When you go to the first page [...]

Google Ads: A primer part two 2019-08-21T11:58:14+00:00

Google Adwords: A primer part one

2019-08-21T11:57:35+00:00

You wouldn’t be alone in admitting you haven’t played the Google Adwords game yet. Although you are familiar with those sponsored ads that appear everywhere, from the right side of your search feed to the top of your Gmail inbox, it can be intimidating for a small business owner to [...]

Google Adwords: A primer part one 2019-08-21T11:57:35+00:00

Online Marketing is like planting a seed

2019-08-21T11:56:22+00:00

You probably keep hearing about the “overnight” successes that some companies have found online. Like any story where’s there a free lunch, it turns out the truth is often much different than what you hear. In reality, gaining a strong online presence takes a fair amount of patience and only [...]

Online Marketing is like planting a seed 2019-08-21T11:56:22+00:00

Industry disruption

2019-08-21T11:55:52+00:00

There are some sales processes which you can assume might just last forever. But now thanks to the internet, many of these “given” ways of doing business are being up-ended, possibly forever. One great example of this is mattress shopping. It’s an awful experience. You walk into a store, and [...]

Industry disruption 2019-08-21T11:55:52+00:00

What keeps you up at night?

2019-08-21T11:55:19+00:00

When I started writing this column, my original idea was to present small, actionable ideas for the small business owner in St. Thomas and the surrounding community. The world is moving so quickly it can be hard to keep pace with technology and the apps and online conveniences that are [...]

What keeps you up at night? 2019-08-21T11:55:19+00:00

Features versus Benefits: a big difference

2019-08-21T11:54:53+00:00

A typical small business venture starts like this: Julie is a talented artist. She discovers she has a real love of working with metal and semi-precious stones and fashioning original ideas into jewellery. Her friends and family are so impressed with this talent that they ask her to make custom [...]

Features versus Benefits: a big difference 2019-08-21T11:54:53+00:00