Was asked by a favourite client of mine to conceptualize and execute a tradeshow display for a conference in June 2018. The overall display included 3 banners, a custom tablecloth, branded candies, a contest to give away some of her product, and coordinated sell sheets. We also encouraged attendee participation [...]
Created a whole suite of materials for a personal brand for a speaker, trainer and consultant whose passion is innovation. Included Branding Development, Printed Materials, Squarespace Website and Photography art direction.
When sitting down with a potential website designer you may find your head spinning a little as they throw out terms like “SEO”, “CMS” and “CTA”. Today I’ll touch on “CTA” (although you can always contact me for further info on those other troublesome terms). CTA stands for “Call To [...]
Do you still cater to the mass market? i.e. the hundreds if not thousands of people out there who are all constantly bombarded by mass media on their TVs, their daily drive, and even their phones? It’s time to stop worrying about them and spending your precious marketing dollars in [...]
In last month’s column, I gave you a gentle nudge toward trying your hand at Twitter if you haven’t done so yet. On the flip side, there are companies out there who have got very comfortable with the medium and add a nice dose of humour to our day. One [...]
Money is the source of everything in a business, and ultimately determines many of the decisions we make, from pricing to expenses to marketing decisions. And since this issue is focussing on investing and RRSPs, I thought I would look at finances from an online perspective. The internet has revolutionized [...]
Retail Postcard as a leave-behind or promo piece
For those of you knowing that you should have jumped on the social media bandwagon long ago, but felt too intimidated to do so, I suspect one of the main reasons for your trepidation was that strangely ubiquitous symbol “#”. What’s it for, anyway? Why use it at all? To [...]
New business launch for talented and creative professionals here to create the bathroom of your dreams! And now they have consistent branding pieces to clarify that promise to their clients, which helped them to book projects several months out!
A family-run farm near St. Catharines, Ontario recognized the opportunity to stand out from the local scene of sustainable farming with a strong brand and updated website. Seasonal flyers and a stamp for their packaging help to round out the materials.
An established, well-recognized brand was given a colour and treatment update. The overall look was then applied to all printed materials, signage, and a comprehensive yet attractive site was created to showcase the company's myriad of talents.
Branding, Signage, Day Class Cards, Poster Design for Yoga Studio "Thank you, I am so glad I have you!" - Michelle Meszaros
Business Card for a real multi-tasker - 4 different companies on one card! "You were not only a delight to work with, but your warmth completely won over any apprehension I might have had. I was able to trust you fully during the process and with the finished product. I [...]
Visual Identity Design, Business Card, Facebook Cover Page Customization, Invoice Header "You've done an amazing job as usual! ;)" - Jen Walsh
As a creative professional who also self-markets, I need to keep up on the latest and greatest in a variety of sectors in order to stay on top of the game. Continual learning and development is important to keep my skills honed as the market is ever-changing. One of the [...]
In the past, if you wanted to engage in some marketing, you’d take out a full page ad in the paper, or perhaps produce a television commercial, or maybe get a radio spot. Maybe you’d even do all 3, spending thousands of dollars along the way. The great thing about [...]
A talented speaker, motivator, and coach, Louise Reid has finally decided to take the reins herself and run her own consulting company. She needed an upscale, elegant brand to match the company's vision and target market. Branding, Stationery, Social Media pieces, Squarespace website: Done!
Club Insignia for Jennings Furniture
Created a series of promo materials (both for print and social media) to introduce a new supper menu; then revamped their menus to align with the new look. A super fun project!
Following on the heels of my first article in this column, I want to go straight into some practical tips that you can use in your business, like starting today. Most people unfamiliar with Twitter shudder when I mention it. It’s a scary thing; the little tweet button that, once [...]
Running your own business means learning as you go. To that end, I’ve read many books, on varied topics, from self-marketing to design inspiration to colour theory. Some of the most memorable books I’ve read have been written by women. I’ve selected three favourites below and I hope this might [...]
You may have looked around you and thought: how has so-and-so managed to get their business up and running so quickly? Why do they have customers lining up outside their doors? They don’t have a radio spot, they don’t have a two-page spread in the yellow pages, and I have [...]
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Back in 2005 in Ottawa when I launched my graphic design career, I started the usual way: building a portfolio piece by piece by getting work from friends or close colleagues. This makes perfect sense for a novice starting out: you don’t yet have a strong portfolio or network, and [...]
