Have you made your new year business resolutions yet? If not, and you aren’t sure what that means for you, here’s a potential checklist that you can tackle during time you set aside for marketing efforts: Revisit your website SEO (search engine optimization). Does your website copy contain words that [...]
A few month’s back, a client of mine brought my attention to the online celebrity that is Maria Forleo: www.marieforleo.com Her mission is to help entrepreneurs on their online journey to success. She offers plenty of free content, as well as paid online training to help guide things like the [...]
Back in August 2016, Instagram was a very strong platform for businesses, but there was one trend that its owners noticed: given that the platform is so dependent on visuals, the pressure on users to only post perfect content was very high. This need for the absolutely perfect composition, lighting, [...]
Perhaps you are already using Facebook for your business and happily find you get a good deal of exposure and are able to increase brand awareness for your company fairly easily through posts, videos, and maybe even Facebook stories or live video. People walk into your store or visit your [...]
The Numbers Are In: Economies Grow When We Bet on Women Canadians are most active women entrepreneurs in the world Female Entrepreneurship Is on the Rise As Entrepreneurship Thrives, Women Are Starting More Innovative Businesses Than Men These are the headlines from the last year that came up when I [...]
These are serious considerations when choosing your brand colour palette. Your professional duty is to your brand and company growth, and so your company colours should be chosen not by your favourite niece, or your artistic grandson, but rather by careful study of colour psychology and how it relates to [...]
Folk-Rock Outdoor Farm Festival View this post on Instagram A post shared by Common Ground Farm (@commongrndfarm) on Aug 12, 2019 at 4:03pm PDT
Completely fresh design for the culinary and art guide for the county of Elgin.
Branding, Facebook Ad Design, Billboard Design, Website Although the school has not yet opened, it has a strong visual identity and ties to the natural environment where the learning will take place
Logo, Art Direction, Website A couple of really talented women approached me to brand their new indie yarn dying company, Leo & Roxy. With a strong, memorable logo in place, we went on to do a photoshoot which helped visually fill out their e-commerce website built on Squarespace. The logo is [...]
Beautiful, eye-catching labels designed to POP off the grocery shelf & One page Squarespace site "Awesome design! - SUPER!! love the colors and it's boldness! Thanks! Yeah! Beauty!" - Valerie Andrews, Harvest Pantry
Cattle farm branding + website focused on livestock sales and limited edition meat sales visit the website
Was asked by a favourite client of mine to conceptualize and execute a tradeshow display for a conference in June 2018. The overall display included 3 banners, a custom tablecloth, branded candies, a contest to give away some of her product, and coordinated sell sheets. We also encouraged attendee participation [...]
Created a whole suite of materials for a personal brand for a speaker, trainer and consultant whose passion is innovation. Included Branding Development, Printed Materials, Squarespace Website and Photography art direction.
When sitting down with a potential website designer you may find your head spinning a little as they throw out terms like “SEO”, “CMS” and “CTA”. Today I’ll touch on “CTA” (although you can always contact me for further info on those other troublesome terms). CTA stands for “Call To [...]
Do you still cater to the mass market? i.e. the hundreds if not thousands of people out there who are all constantly bombarded by mass media on their TVs, their daily drive, and even their phones? It’s time to stop worrying about them and spending your precious marketing dollars in [...]
In last month’s column, I gave you a gentle nudge toward trying your hand at Twitter if you haven’t done so yet. On the flip side, there are companies out there who have got very comfortable with the medium and add a nice dose of humour to our day. One [...]
Money is the source of everything in a business, and ultimately determines many of the decisions we make, from pricing to expenses to marketing decisions. And since this issue is focussing on investing and RRSPs, I thought I would look at finances from an online perspective. The internet has revolutionized [...]
Retail Postcard as a leave-behind or promo piece
For those of you knowing that you should have jumped on the social media bandwagon long ago, but felt too intimidated to do so, I suspect one of the main reasons for your trepidation was that strangely ubiquitous symbol “#”. What’s it for, anyway? Why use it at all? To [...]
