With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.
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Our local chamber of commerce was keen to respond to the needs of a growing population and an economy in flux. Wanting to acknowledge the region's roots in manufacturing but with a focus on the growth of small business and entrepreneurship, the previous branding wasn't well suited to the task.
Rooted in tradition and with a prominent downtown presence, Locke Insurance Brokers has been a fixture in St. Thomas for 90 years. As family members came in as new partners, the time had come to refresh the visual identity of the firm.
A longstanding commercial painting company in St. Thomas, Ontario was looking to invest in a thoughtful marketing approach in order to expand their business and find new clients that fit their business model.