Vision versus Mission Statements, and how to create them

2021-05-12T15:21:01+00:00

When growing your business from a one-person shop to having employees, you may find yourself with the need to define and create a workplace “culture”. Some business owners take to this responsibility very seriously; others would rather just make a really good product or service and hope the rest will [...]

Vision versus Mission Statements, and how to create them2021-05-12T15:21:01+00:00

Amplifying Voices

2021-05-12T15:13:06+00:00

Unless you've been shutting yourself in, both virtually and physically, you've probably sensed a change in the air. The murder of George Floyd sparked a widespread reaction in the States of which we are still seeing the effects. Whether people had just had enough, coupled with months of isolation, many [...]

Amplifying Voices2021-05-12T15:13:06+00:00

The value of associations

2020-08-23T13:37:41+00:00

Originally published in “This Month in Elgin Februrary 2020” This month's column goes back to a more traditional way to grow your business network. Joining your industry's association, while perhaps not having a direct relationship with how your business grows, can be incredibly beneficial to you in many indirect ways. [...]

The value of associations2020-08-23T13:37:41+00:00

When should you re-brand?

2020-12-16T15:47:20+00:00

Originally published in “This Month in Elgin August 2020” Like most established companies, your business likely has a logo and brand personality with which your loyal clientele is very familiar and can easily recognize. Perhaps you already have a strong visual representation of your company that ties strongly with [...]

When should you re-brand?2020-12-16T15:47:20+00:00

In the same storm, but not the same boat

2020-12-16T15:53:17+00:00

Originally published in “This Month in Elgin May 2020” A recent Facebook post began with the words “I heard that we are all in the same boat, but it’s not like that. We are in the same storm, but not in the same boat. Your ship could be shipwrecked [...]

In the same storm, but not the same boat2020-12-16T15:53:17+00:00