Vision versus Mission Statements, and how to create them


When growing your business from a one-person shop to having employees, you may find yourself with the need to define and create a workplace “culture”. Some business owners take to this responsibility very seriously; others would rather just make a really good product or service and hope the rest will [...]

Vision versus Mission Statements, and how to create them2021-05-12T15:21:01+00:00

Amplifying Voices


Unless you've been shutting yourself in, both virtually and physically, you've probably sensed a change in the air. The murder of George Floyd sparked a widespread reaction in the States of which we are still seeing the effects. Whether people had just had enough, coupled with months of isolation, many [...]

Amplifying Voices2021-05-12T15:13:06+00:00

The value of associations


Originally published in “This Month in Elgin Februrary 2020” This month's column goes back to a more traditional way to grow your business network. Joining your industry's association, while perhaps not having a direct relationship with how your business grows, can be incredibly beneficial to you in many indirect ways. [...]

The value of associations2020-08-23T13:37:41+00:00

When should you re-brand?


Originally published in “This Month in Elgin August 2020” Like most established companies, your business likely has a logo and brand personality with which your loyal clientele is very familiar and can easily recognize. Perhaps you already have a strong visual representation of your company that ties strongly with [...]

When should you re-brand?2020-12-16T15:47:20+00:00

In the same storm, but not the same boat


Originally published in “This Month in Elgin May 2020” A recent Facebook post began with the words “I heard that we are all in the same boat, but it’s not like that. We are in the same storm, but not in the same boat. Your ship could be shipwrecked [...]

In the same storm, but not the same boat2020-12-16T15:53:17+00:00

Having software do the work for you


Originally published in “This Month in Elgin March 2020” If you have a product or service that can easily be sold on-line to an audience that extends beyond geographic boundaries, you should be absolutely taking full advantage of automated marketing tools. If words like “MailChimp”, “Kajabi” or “ConvertKit” gives you [...]

Having software do the work for you2020-08-23T13:40:04+00:00

Starting small but staying consistent


Originally published in “This Month in Elgin January 2020” Many people admit that the real key to success is small gains over long periods of time. Of course, that's not what it looks like when we consider the YouTube-famous, or Instagram influencers, but as we all know that kind of [...]

Starting small but staying consistent2020-08-23T13:39:50+00:00

Keys to a Successful Small Business


In fifteen+ years of operating my own business, I have learned SO MUCH in areas that I would never have anticipated having to know anything about. It would have been so helpful to have gone into this line of work with some insight, so that I could avoid making some [...]

Keys to a Successful Small Business2019-08-21T11:58:43+00:00

Google Ads: A primer part two


In last month’s column, we discussed the best practices in composing a Google Ads (formerly Adwords). Now what? There are a few more steps in the process. If you don’t already have a Google Ads account you’ll need to set that up now. When you go to the first page [...]

Google Ads: A primer part two2019-08-21T11:58:14+00:00

Google Adwords: A primer part one


You wouldn’t be alone in admitting you haven’t played the Google Adwords game yet. Although you are familiar with those sponsored ads that appear everywhere, from the right side of your search feed to the top of your Gmail inbox, it can be intimidating for a small business owner to [...]

Google Adwords: A primer part one2019-08-21T11:57:35+00:00

Online Marketing is like planting a seed


You probably keep hearing about the “overnight” successes that some companies have found online. Like any story where’s there a free lunch, it turns out the truth is often much different than what you hear. In reality, gaining a strong online presence takes a fair amount of patience and only [...]

Online Marketing is like planting a seed2019-08-21T11:56:22+00:00

Industry disruption


There are some sales processes which you can assume might just last forever. But now thanks to the internet, many of these “given” ways of doing business are being up-ended, possibly forever. One great example of this is mattress shopping. It’s an awful experience. You walk into a store, and [...]

Industry disruption2019-08-21T11:55:52+00:00

What keeps you up at night?


When I started writing this column, my original idea was to present small, actionable ideas for the small business owner in St. Thomas and the surrounding community. The world is moving so quickly it can be hard to keep pace with technology and the apps and online conveniences that are [...]

What keeps you up at night?2019-08-21T11:55:19+00:00

Features versus Benefits: a big difference


A typical small business venture starts like this: Julie is a talented artist. She discovers she has a real love of working with metal and semi-precious stones and fashioning original ideas into jewellery. Her friends and family are so impressed with this talent that they ask her to make custom [...]

Features versus Benefits: a big difference2019-08-21T11:54:53+00:00

Ringing in the new


Have you made your new year business resolutions yet? If not, and you aren’t sure what that means for you, here’s a potential checklist that you can tackle during time you set aside for marketing efforts: Revisit your website SEO (search engine optimization). Does your website copy contain words that [...]

Ringing in the new2019-08-21T11:54:25+00:00

The new Oprah


A few month’s back, a client of mine brought my attention to the online celebrity that is Maria Forleo: Her mission is to help entrepreneurs on their online journey to success. She offers plenty of free content, as well as paid online training to help guide things like the [...]

The new Oprah2019-08-21T11:53:56+00:00

Disappearing content? Why bother?


Back in August 2016, Instagram was a very strong platform for businesses, but there was one trend that its owners noticed: given that the platform is so dependent on visuals, the pressure on users to only post perfect content was very high. This need for the absolutely perfect composition, lighting, [...]

Disappearing content? Why bother?2019-08-21T11:53:16+00:00

Instagram for business


Perhaps you are already using Facebook for your business and happily find you get a good deal of exposure and are able to increase brand awareness for your company fairly easily through posts, videos, and maybe even Facebook stories or live video. People walk into your store or visit your [...]

Instagram for business2019-08-21T11:52:42+00:00

Women in Business


The Numbers Are In: Economies Grow When We Bet on Women  Canadians are most active women entrepreneurs in the world  Female Entrepreneurship Is on the Rise As Entrepreneurship Thrives, Women Are Starting More Innovative Businesses Than Men These are the headlines from the last year that came up when I [...]

Women in Business2019-08-21T11:51:56+00:00

The Psychology of Colour and Your Brand


These are serious considerations when choosing your brand colour palette. Your professional duty is to your brand and company growth, and so your company colours should be chosen not by your favourite niece, or your artistic grandson, but rather by careful study of colour psychology and how it relates to [...]

The Psychology of Colour and Your Brand2019-08-21T11:49:28+00:00

What’s a CTA? And why bother?


When sitting down with a potential website designer you may find your head spinning a little as they throw out terms like “SEO”, “CMS” and “CTA”. Today I’ll touch on “CTA” (although you can always contact me for further info on those other troublesome terms). CTA stands for “Call To [...]

What’s a CTA? And why bother?2018-06-18T22:17:28+00:00

The mass market is no longer important


Do you still cater to the mass market? i.e. the hundreds if not thousands of people out there who are all constantly bombarded by mass media on their TVs, their daily drive, and even their phones? It’s time to stop worrying about them and spending your precious marketing dollars in [...]

The mass market is no longer important2018-06-18T22:15:34+00:00