With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.
Our local chamber of commerce was keen to respond to the needs of a growing population and an economy in flux. Wanting to acknowledge the region's roots in manufacturing but with a focus on the growth of small business and entrepreneurship, the previous branding wasn't well suited to the task.
Rooted in tradition and with a prominent downtown presence, Locke Insurance Brokers has been a fixture in St. Thomas for 90 years. As family members came in as new partners, the time had come to refresh the visual identity of the firm.
A longstanding commercial painting company in St. Thomas, Ontario was looking to invest in a thoughtful marketing approach in order to expand their business and find new clients that fit their business model.
I was asked by the Workforce Planning Board of Waterloo-Wellington-Dufferin to create marketing materials surrounding a problem felt by many similar regions: to educate youth that entry-level positions are a great stepping stone toward fulfilling career paths, even if that job doesn't directly use skills that will be ultimately required. [...]
Quality pecans, imported straight from Georgia and available here in St. Thomas and area! I created labelling and print materials to help convince potential stores to carry the premium product
Senior Management Consultant Trish Fournier was looking for a complete set of materials to sell her integrated consulting services. Taking advantage of the regional pride in being on the shores of Lake Erie, we created a modern, striking aesthetic that carried well into both the print and digital realms.
Young & Free Press asked me to put together a map based on their new suggested naming system for the various neighbourhoods of St. Thomas. The result is mounted near the office of Railway City Tourism on Talbot St.