St. Thomas Transit

2021-04-06T11:44:21+00:00

With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.

St. Thomas Transit2021-04-06T11:44:21+00:00

Youth Workforce Marketing Campaign

2020-11-19T22:01:54+00:00

I was asked by the Workforce Planning Board of Waterloo-Wellington-Dufferin to create marketing materials surrounding a problem felt by many similar regions: to educate youth that entry-level positions are a great stepping stone toward fulfilling career paths, even if that job doesn't directly use skills that will be ultimately required. [...]

Youth Workforce Marketing Campaign2020-11-19T22:01:54+00:00