Created a whole suite of materials for a personal brand for a speaker, trainer and consultant whose passion is speaking, coaching and training on innovation.
When a seasoned plumber and his wife saw a need in the community for full service bathroom remodelling services, they approached me to create the visual identity that would best represent the business.
Trish Fournier has decades of management experience and was determined to bring that to companies who size made it inefficient to hire someone full-time. Given her proximity to Lake Erie, and her regional service offerings, we wanted a brand that was reminicent of the time and place, yet still commanded a clean, professional presence.
In a small city where the only option is commodity coffee (think seven Tim Hortons for 40,000 people), I was approached to create branding for a new coffee shop featuring directly-traded specialty coffee. From the branding, business cards, gift certificates and loyalty cards were easily created. A branded coffee series was introduced in 2020.
A team of intrepid, driven women approached me with their new business idea: to launch an e-commerce platform to sell high end, hand-dyed yarn to knitters and crafters. The product is ultra-niche but they had both the intuition and experience to know what their target audience wants and needs in terms of quality and customer experience. All that was required was a visual identity that spoke to them clearly.