With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.
Our local chamber of commerce was keen to respond to the needs of a growing population and an economy in flux. Wanting to acknowledge the region's roots in manufacturing but with a focus on the growth of small business and entrepreneurship, the previous branding wasn't well suited to the task.
Rooted in tradition and with a prominent downtown presence, Locke Insurance Brokers has been a fixture in St. Thomas for 90 years. As family members came in as new partners, the time had come to refresh the visual identity of the firm.
A longstanding commercial painting company in St. Thomas, Ontario was looking to invest in a thoughtful marketing approach in order to expand their business and find new clients that fit their business model.
Local law firm Ferguson DiMeo, located in the historic CASO station in downtown St. Thomas, found their current branding didn't stand out enough on printed materials and wanted something with more presence. The result was a clean, modern monogram with a traditional colour palette.