Rooted in tradition and with a prominent downtown presence, Locke Insurance Brokers has been a fixture in St. Thomas for 90 years. As family members came in as new partners, the time had come to refresh the visual identity of the firm.
However, care was taken to preserve the brand equity of the existing business, by reusing the existing colour palette. The new identity was then carried across print materials, including invoice templates and letterhead. The new identity has two versions; one that can be used to emphasize its endurance over time. A stylized icon for social media was also developed.