Leo and Roxy Yarn Branding

Leo & Roxy Yarn Co

BRAND BUILD

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A team of intrepid, driven women approached me with their new business idea: to launch an e-commerce platform to sell high end, hand-dyed yarn to knitters and crafters. The product is ultra-niche but they had both the intuition and experience to know what their target audience wants and needs in terms of quality and customer experience. All that was required was a visual identity that spoke to them clearly.

We drew inspiration from a few areas: the pet bird Roxy and pet sheep Leo for whom the business was named after, and the cool aesthetic shared by the company owners.

The result was a visual strong, highly personable black and white logo that lends itself well to both print and digital applications. From there we built a number of systems, including packaging design and a Squarespace Ecommerce website. Photography by Jorge Polio

Services Provided:

BRANDING
SQUARESPACE WEBSITE DESIGN
LABEL AND PACKAGING DESIGN
ART DIRECTION – PHOTOGRAPHY
Leo and Roxy Yarn Branding

Share Our Work

A team of intrepid, driven women approached me with their new business idea: to launch an e-commerce platform to sell high end, hand-dyed yarn to knitters and crafters. The product is ultra-niche but they had both the intuition and experience to know what their target audience wants and needs in terms of quality and customer experience. All that was required was a visual identity that spoke to them clearly.

We drew inspiration from a few areas: the pet bird Roxy and pet sheep Leo for whom the business was named after, and the cool aesthetic shared by the company owners.

The result was a visual strong, highly personable black and white logo that lends itself well to both print and digital applications. From there we built a number of systems, including packaging design and a Squarespace Ecommerce website. Photography by Jorge Polio

Services Provided:

BRANDING
SQUARESPACE WEBSITE DESIGN
LABEL AND PACKAGING DESIGN
ART DIRECTION – PHOTOGRAPHY

Leo & Roxy Yarn Co

BRAND BUILD

Share Our Work

Share Our Work

A team of intrepid, driven women approached me with their new business idea: to launch an e-commerce platform to sell high end, hand-dyed yarn to knitters and crafters. The product is ultra-niche but they had both the intuition and experience to know what their target audience wants and needs in terms of quality and customer experience. All that was required was a visual identity that spoke to them clearly.

We drew inspiration from a few areas: the pet bird Roxy and pet sheep Leo for whom the business was named after, and the cool aesthetic shared by the company owners.

The result was a visual strong, highly personable black and white logo that lends itself well to both print and digital applications. From there we built a number of systems, including packaging design and a Squarespace Ecommerce website.

Services Provided:

BRANDING
SQUARESPACE WEBSITE DESIGN
LABEL AND PACKAGING DESIGN
ART DIRECTION – PHOTOGRAPHY

Leo & Roxy Yarn Co

BRAND BUILD

Share Our Work

Leo and Roxy Yarn T-Shirt Branding
Leo and Roxy Yarn T-Shirt Branding

The business has established itself as a highly desirable label, through its tight engagement with loyal fans (8K on Instagram and 3K on YouTube, its highly instagrammable products and merchandise, and the personality of its owners that shines through everything they do.

Watch the video below to see how they describe the branding process! (Begins at 3:40)