With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.
Working closely with Ripple Effects Marketing, a new name, brand, & tagline was created. This project required extensive executions, including signage, shelter design, ride schedule & map, and vehicle design..