Railway City Transit

BRAND REFRESH

Share Our Work

With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.

Working closely with Ripple Effects Marketing, a new name, brand, & tagline was created. This project required extensive executions, including signage, shelter design, ride schedule & map, and vehicle design..

Services Provided:

REBRANDING
VEHICLE DESIGN
AD DESIGN
RIDE GUIDE AND MAP DESIGN

Railway City Transit

BRAND REFRESH

Share Our Work

With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.

Working closely with Ripple Effects Marketing, a new name, brand, & tagline was created. This project required extensive executions, including signage, shelter design, ride schedule & map, and vehicle design..

Services Provided:

REBRANDING
VEHICLE DESIGN
AD DESIGN
RIDE GUIDE AND MAP DESIGN

Railway City Transit

BRAND REFRESH

Share Our Work

With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.

Working closely with Ripple Effects Marketing, a new name, brand, & tagline was created. This project required extensive executions, including signage, shelter design, ride schedule & map, and vehicle design..

Services Provided:

REBRANDING