With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.
Trish Fournier has decades of management experience and was determined to bring that to companies who size made it inefficient to hire someone full-time. Given her proximity to Lake Erie, and her regional service offerings, we wanted a brand that was reminicent of the time and place, yet still commanded a clean, professional presence.