Branding Projects completed by Amanda DeVries Content + Creative

St. Thomas Transit Design


With an eye to the growing population of St. Thomas, the city planned a 2020 expansion of its transit services. With the longer service hours and new amenities, a new brand was also planned to increase visibility and pride in the new system. A key requirement was to have the brand be closely aligned to the recently upgraded city logo.

St. Thomas Transit Design2022-08-03T11:53:20+00:00

Management Consultant Personal Branding


Trish Fournier has decades of management experience and was determined to bring that to companies who size made it inefficient to hire someone full-time. Given her proximity to Lake Erie, and her regional service offerings, we wanted a brand that was reminicent of the time and place, yet still commanded a clean, professional presence.

Management Consultant Personal Branding2021-05-12T15:18:58+00:00

Streamliners Coffee Branding


In a small city where the only option is commodity coffee (think seven Tim Hortons for 40,000 people), I was approached to create branding for a new coffee shop featuring directly-traded specialty coffee. From the branding, business cards, gift certificates and loyalty cards were easily created. A branded coffee series was introduced in 2020.

Streamliners Coffee Branding2021-05-12T15:19:05+00:00

Leo & Roxy: Retail Brand


A team of intrepid, driven women approached me with their new business idea: to launch an e-commerce platform to sell high end, hand-dyed yarn to knitters and crafters. The product is ultra-niche but they had both the intuition and experience to know what their target audience wants and needs in terms of quality and customer experience. All that was required was a visual identity that spoke to them clearly.

Leo & Roxy: Retail Brand2021-05-12T15:19:12+00:00