Created a whole suite of materials for a personal brand for a speaker, trainer and consultant whose passion is speaking, coaching and training on innovation.
Rooted in tradition and with a prominent downtown presence, Locke Insurance Brokers has been a fixture in St. Thomas for 90 years. As family members came in as new partners, the time had come to refresh the visual identity of the firm.
A longstanding commercial painting company in St. Thomas, Ontario was looking to invest in a thoughtful marketing approach in order to expand their business and find new clients that fit their business model.
When a seasoned plumber and his wife saw a need in the community for full service bathroom remodelling services, they approached me to create the visual identity that would best represent the business.
Trish Fournier has decades of management experience and was determined to bring that to companies who size made it inefficient to hire someone full-time. Given her proximity to Lake Erie, and her regional service offerings, we wanted a brand that was reminicent of the time and place, yet still commanded a clean, professional presence.
A team of intrepid, driven women approached me with their new business idea: to launch an e-commerce platform to sell high end, hand-dyed yarn to knitters and crafters. The product is ultra-niche but they had both the intuition and experience to know what their target audience wants and needs in terms of quality and customer experience. All that was required was a visual identity that spoke to them clearly.
Local law firm Ferguson DiMeo, located in the historic CASO station in downtown St. Thomas, found their current branding didn't stand out enough on printed materials and wanted something with more presence. The result was a clean, modern monogram with a traditional colour palette.